Digital marketing is a platform which utilizes internet and electronic devices and other digital media platforms to promote products and services. Digital marketing being the dynamic area in which things keep changing rapidly, it is important for every digital marketer to posses the right skills to stay updated with ever changing industry trends.
It is estimated that by 2020, India’s digital industry will have more than 20 lakh jobs, with growth rate of Indian Digital advertising industry being 33.5%.
Do i need a degree to start a career in Digital Marketing?
No, Digital marketing stream does not require any degree or any prerequisite skills, if you are a passionate learner, have ability to adapt and learn new technologies, social media savvy then this stream is for you.
Basic skills would require good communication skills, basic WordPress based skills and multitasking to work on various social media platforms.Ability to learn and unlearn as digital marketing is the platform where things change rapidly.
Who can learn digital marketing?
Students who have completed 12th, completed degree like BBA, B.com, BSc, MBA etc. House wives, people who want to quit jobs and be freelancers, Marketing professionals,Entrepreneurs, management people, IT professionals etc, People from all walks of life can learn Digital marketing.
With wide range of Disciplines in Digital marketing it is important for Digital marketers to narrow down their skill sets based on there domain expertise. Below are 7 job specific skills that every digital marketer should posses.
1. Content Marketing
As the well known tag line, Content is the king. Content writers are the integral part of any digital marketing platforms. Content writers usually aim at writing various blogs,articles to draw attention of the followers, engage and nurture them. Creation and sharing of media and publishing content. Professional content writers have experience with content management systems, great communication skills, they engage with audience via their hands on writing skills.
- Good writing skills- Vocabulary and grammar Knowledge.
- Understanding the readers point of view
- Ability to market products via writing skills.
2. Email Marketing
Email marketing is medium to reach customers by creating compelling emails to engage and retain customers in buying journey.Brands can quickly reach targeted audience via emails and pitch there products by having proper subject taglines to push customers to open and engage with the brand. Email marketing campaigns may have various segments based on target market.
1. Good copy-writing skills to engage audience. Understanding of metrics such as open, click through and bounce rates
2. Understand technicalities of email marketing such as open click through and bounce rates.
3. Segmentation targeting.
4. A/B Testing.
3. Social Media Marketing
Social media marketing is a channel in which brand uses all social media channels to engage with audience videos,images , content and offers to meet their marketing goals.Brands can engage and reach out more audience by paid or free promotions. Various social media include Facebook, twitter, Instagram, pinterest etc.
- Analytical and strategic skills to analyse customer segments via paid promotions
- Good SEO, content writing & creative skills to adapt to various social media platforms.
- Social media strategist should be good at customer service and maintaining retention.
4. Mobile Marketing
Mobile marketing is a online marketing technique to reach audience who are using smart phones, tablets or any related device. A mobile marketer should have a constant learning approach and adaptive learn and unlearn things.Mobile marketers should have knowledge mobile SEO, A/B testing approach with available data,mobile display campaigns & PPC.
- Strong analytical skills
- Creative and relationship building skills.
- Mobile marketing knowledge.
5. Search Engine Optimization
Search Engine Optimization profile has multiple skillsets to handle things, SEO executive should have strong analytical, technical and strategical thinking for quality content, reporting through analytics,search engine updates and knowledge of various search engine tools.
- Strong analytical, technical and strategic thinking.
- Analytics reporting.
- Website optimization with high quality content.
Advertsing is an important aspect of marketing to get customers from various forms i.e media ads, banner ads, etc .Advertisers usually have to play along with the team, be creative and take necessary critical decisions to make the best of there marketing budget.
- Communication skills
- Decision making skills
- Team work
7. PPC Analyst
PPC analysts or paid search analysts are the one who run paid ads for a website in search engines like Google Adwords or Bing ads.
PPC analysts should have wide range of skills from analytical to being creative.To handle any changes in campaigns and to communicate the same with clients, ppc analysts need to have good communication skills.
- Communication skills
- Ability learn new things and adapt.
- Good understanding
- Creativity and technical skills
- Well organized.